ARCHETYPE GLOBAL GROUP
Building Ideas Into Living Stories
WHAT WE ARE
Archetype Global Group is the company behind three brands: Rainbowland, WonderLab and Gen Xtra. Each one has its own name, its own look and its own audience. All three run on the same method. People make the creative decisions, and AI tools speed up the production.
WHAT WE DO
AI Creative & Generative Content Systems
Visual content made with human creative direction and generative AI tools: concept visuals, motion content, campaign final cuts and digital storytelling. We produce it fast and at volume.
Brand Ventures & Digital Commerce
We build and run our own consumer brands and retail ventures, including Rainbowland™. That covers the products, the content, the merchandise and the online stores that sell them.
Brand Strategy & Creative Development
Brand building and creative development for companies that want a distinctive identity. Services include art direction, brand design, campaign concepts, visual systems, content and creative consulting, for emerging and established brands.
WHAT WE BUILD
Rainbowland
Books and a shop built around queer pride flags and the stories behind them. Find it at rainbowland.shop.
WonderLab
Human-led and AI-powered. A creative studio for brand strategy, art direction, campaigns and visual identity, working with new and established brands. WonderLab also teaches AI tools and platforms through private tutoring and training modules.
Gen Xtra
The 50+ creative studio. Performance creative for brands, made with AI-generated characters instead of live talent.
SELECTED WORK
Church of the Universal Circle of Sacred Becoming
Through WonderLab, we are the Circle’s creative studio and publisher. We built its identity, we design and publish its scripture and study materials, and we run the content ecosystem that brings its teaching to the public. We work with Golden Angle Reserve, the Circle’s rights holder and IP steward, to turn its source materials into finished work for readers.
- Brand identity: the Oculus logo system, wordmark and lockups, a graded color palette, and the Circle Communication Guide.
- The Book of Alignments: the two-volume first edition of the Circle’s scripture, from cover design and layout to print and web editions.
- Illustration: an ongoing series of 50+ painted plates for the scripture, made to work on the page and on calendars, merchandise and retail.
- Education: books, workbooks and study materials.
- Circle × Form: the Circle’s public commentary. Each essay finds a work of art that renders the Circle’s shape and files it under one of nine dimensions, such as Motion, Light or Sound.
- Content ecosystem: articles and essays, the newsletter, social on Instagram, YouTube, LinkedIn, X and Bluesky, and the Circle’s digital communications.